1. Start your video with natural sounds (optional) and B-Roll. Therefore, look for great ROLL opportunities on the shoot.
2. Get wide, medium and tight of every single shot, at least 10 seconds from each distance.
3. Make subjects stand at least one foot from the backdrop. It looks way more interesting.
4. Establishing Shot. Get one. Don’t assume viewers know where you are or what you’re talking about.
(wide shot revelaing where you are... example: wide shot of the front of the school building)

5. Make sure ANYONE you interview, is also included in at least a few shots of your BROLL footage.
6. Light goes behind the camera; don’t leave your subjects in the dark. Check out these tips on 3-point lighting techniques:
7. Look nice on camera. Dress Professional.
8. Always shoot with editing in mind. Look for the action shots, the reaction shots, and interesting activities/people.
9. Test your equipment BEFORE you leave for the shoot.
10. Check your AUDIO levels on the camera and the mic if needed.
11. Basic editing techniques

Edit at LEAST 3 different shots of BRoll together in a series
Don’t put 2 of the same CAM angles back to back (MS-MS or WS-WS or CU-CU)
3-5 seconds long for each shot.
Show a sequence – WS-MS-CU, or MS-CU-WS, or CU-WS-MS
- WS = wide shot
- MS = medium shot
- CU = close up (tight shot)

12. Begin recording any interview with, “Say your name and spell it.” This is a great way to test your audio levels,
while recording the correct spelling of their name. And then spell their name correctly on the lower thirds in post-production.
13. And remember, if there is a technical problem, it is probably YOU! The camera is not broken. The microphone and tripod DO work.
99% of all technical problems are user related. Know how to troubleshoot your equipment!